商务谈判论文.doc

商务英语谈判方案策划书
姓名:尹锐
学号:08557087
班级:2(4)
授课老师:孔标
课程:商务英语谈判
日期:2012-12-19
校名:安徽农业大学经济技术学院

Abstract:This paper firstly introduces the background with global economic development foreign trade in continuously expanding causing the negotiation of inevitability . It bines in business negotiation , with no ready work failure negotiations case proof business negotiation has prepared in business negotiations the importance of ess.
It elaborates the several steps of business negotiation ,namely around negotiations were anization talks team, Clear negotiation targets, draft negotiation plan and so on.
Tianjin Golden Hans on the plane the second half of 2011 the production of printed business negotiation rights
Company Background
First, the subject of negotiations
Tianjin advertising creative gold with Beijing, Tianjin Branch Hans restaurant chain all the plane on its six branches the right to the production of printed publicity
Second, position of negotiating teams
Main talk: Liang Bin, pany negotiated Plenipotentiary;
Decision-makers: the new Royal Zhai, responsible decision-making on major issues;
Technical advisor: Cao Shan, responsible for technical problems;
Third, the benefits and advantages and disadvantages of both
Our core interests:
1, for the other six stores in 2011 in the second half of the total production of graphic design and print rights.
2, th