Here’s a funny thing Of B2B companies surveyed PowerPoint was their most important stated sales tool important 72% Yet panies do not regularly review their presentations We at Eyeful find this rather worrying Why are we so worried ? Product Development People Spend Marketing Spend Final Sales Presentation Because the PowerPoint is the culmination of a lot of work! Product Development Spend Research Development Licensing Protection Branding People Spend Website Advertising PR Brochures Direct Mail Viral Marketing Marketing Spend Homegrown presentation! Final Sales Presentation Lack of structure Poor design Credibility Crumbles
