苹果小米公司对比论文(哈佛格式,详细).docx

petition in cell phone market
----------parison of Apple and Xiaomi on business
11151111 Feng Xiaowen
11151117 Zhang Xiaolin
11151118 Zhao Dongni
11151119 Li Yaqian
11152110 Wu Yuke
Instructor: Professor Fung
Beijing University of Technology
Abstract
Nowadays, it will be impossible for us to live without a cell phone. We have witnessed that many kinds of cell panies is appearing. They start a battle in the cell phone market. Thus, petitions among the cell panies are getting more intense.
To figure out the reason why some of the cell panies can survive, we put Apple and Xiaomi into consideration to make a further study. The study includes five parts as follow: basic principles of management, human resource management, social responsibility, business environment and SWOT analysis. The relevant information for this es from the literature, journal and . Therefore, our group wants to figure out that how Apple and Xiaomi survive in cell phone market.
Key words:cell phone, Apple, Xiaomi,survive
Catalogue
Introduction 4
Background of Apple and Xiaomi 4
Research question and aim of the research 5
Thesis 5
Literature Review 6
Analysis 7
Basic principles of management 7
Human resource Management 8
Social responsibility 10
Business environment 11
SWOT analysis 13
Conclusion 16
Reference 18
Introduction
People always cast doubts on new things. It is obvious that cell phone benefits our life in numerous ways. It will be impossible for us to live without it in modern days. Therefore, a great number of cell phone firms struggle to make a profit. As it known to all, Apple has already dominated the cell phone market. Meanwhile, many Chinese brands have grabbed a lion's share of China's cell phone market. For instance, Xiaomi wins its own place among all petitors. Thus, our group selects these two essful enterprises Apple and Xiaomi to make a deep investigation parison.
Background of Apple and Xiaomi
Apple Inc., formerly puter, Inc., is an American multi