巧克力调研报告.doc

巧克力调研报告
巧克力市场调研报告
本人郑重声明:所呈交的毕业设计(论文)是本人在指导教师的指导下独立进行研究与实践工作所取得的成果,毕业设计(论文)中有关资料和数据是实事求是的。除文中已经注明的引用内容外,本毕业设计(论文)不含任何其他个人或集体已经发表或撰写过的研究成果。对本文的研究与实践做出重要贡献的个人和集体,均已在文中以明确方式标明。如有不实之处,本人愿意承担相关法律责任。
毕业设计(论文)作者签名:
日期: 2014年 5 月 10 日
怡情巧克力广告策划方案
摘要: 本文以怡情巧克力作为产品通过市场分析、广告策略、广告计划等说明定位在中低端的巧克力品牌通过较好的广告策划是具有较大的市场潜力的。本文主要内容包括怡情巧克力的市场分析,怡情巧克力的广告策略广告计划,以及此次广告策划的效果预测,通过此次代表性品牌的广告策划说明中低端市场的巧克力具有可以开发的市场。
关键词:
广告策划中低端市场市场潜力
For chocolate advertising planning scheme
Abstract: This paper takes delight chocolate as a product through the market analysis, advertising strategy, advertising planning, positioning in the low-end brand of chocolate through good advertising is a great market potential. Analysis of the main content of this paper includes delight chocolate market, advertising planning advertising strategy for chocolate, prediction and effect of the advertising planning, through this representative brand advertising in the low-end market is that chocolate can develop market.
Keywords: Advertising planning in the low-end market potential.
目录
引言...............................................1
(一)环境分析..........................................1
.....................................1
.....................................1
(二)SWOT分析........................................2
.............................................2
.............................................2
.............................................2
.............................................2
(三)竞争对手分析.....................................3
(四)消费者分析.. .....................................3
(五)产品分析........................................3
二、广告策略............................................4
(一)广告目标.........................................4
(二)目标市场策略.....................................4
.........................4
.................................4
(三)广告诉求策略.....................................5
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