我国电子商务发展中存在的问题与对策研究.doc

东北农业大学学士学位论文学号:10314023
我国电子商务发展中存在的问题与对策研究
Research on the countermeasure and the Difficulties
of the merce Development in China
学生姓名:陈尚德
指导教师:韦恒张中美
所在院系:经济管理学院
所学专业:市场营销
研究方向:电子商务
东北农业大学
中国·哈尔滨
2010 年 5 月
我国电子商务发展中存在的问题与对策研究
Research on the countermeasure and the Difficulties
of the merce Development in China
摘要
电子商务是利用现代信息网络与计算机技术进行的商务活动,作为21世纪崭新的商务模式,其具有广阔的发展前景,世界各国都在积极发展电子商务。我国的电子商务,无论是在基础设施建设、法规建设方面,还是在理论研究和应用方面都己经取得了一定的进展。但是,发展电子商务也对我国提出了挑战。我国政府应该创造适合我国国情的发展电子商务的社会环境,创造健全的电子商务法律、法规环境,创造公平竞争和良好的服务环境,加强电子商务的理论研究,加强电子商务专业人才的培养,为电子商务的发展创造良好的大环境、大气候。而企业则应该加强信息化建设,加强信息资源的开发和利用,实行供应链管理,重组业务流程,引进和培养电子商务人才,开展电子商务业务。在政府和企业的共同努力下,我国的电子商务才会迎来美好的明天。
关键词:电子商务问题对策
Research on the countermeasure and the Difficulties of the merce Development in China
Abstract
merce is to mercial activities taking advantage of the advanced work puter technology. As a mercial model in the 21st century, it has unlimited and broad prospects. All countries in the world have been developing merce actively. In China merce has got development in a certain degree in base facilities infrastructure, merce regulations, general economic laws but also in theoretical researches and operation. Simultaneously merce also gives a challenge to government and enterprises. Chinese government should create a social environment for the development of merce that is suitable to our national condition, strengthen the legal environment offer petition environment and good service conditions, enhance the theoretical researches of merce, cultivate professional intellects and provide favorable micro-environment and macro-environment for its development. As for the enterprises, they should strengthen the informationalization construction, enhance the exploration and utilization of their information resources, take supplying chain management, reconstruct their business process, mend and cultivate merce intellects, develop merce business. By the joint efforts of Chinese government and enterprises, merce wil