1 GWI DEVICE SUMMARY GlobalWebIndex’s quarterly report on the latest trends for smartphones, tablets, smart TVs and wearables Q1 2015 GWI Device is where GlobalWebIndex presents the very latest trends in smartphone, tablet and connected device usage. Drawing on data from our most recent wave of research, we offer insights on: Ownership and usage figures across all major devices Interest in wearable technology, including Apple Watch Online privacy and data protection measures Favored operating systems, handset brands and models The most popular apps, activities and online behaviors across devices With our data covering 33 markets – representing nearly 90% of the global audience – we offer the most up-to-date prehensive view of behaviors among digital consumers and highlight a number of demographic, region and market- specific stories. In this summary, we provide the key headlines and statistics from the report. For more detailed insights, coverage and implications, please see the full version. Custom Reports and Infographics Need a market-specific look at this subject? Or want to explore these behaviors and trends for a specific audience? GWI offers clients the chance to customize any of our reports or infographics to reflect their target audiences or priority markets. This option allows existing data to be re-cut by any of the audiences, markets, behaviors or attitu
