当代大学生旅游消费行为探析.docx

论文题目:当代大学生旅游消费行为探析
系部专业经济管理学院
年级班级 08普专旅游管理
姓名学号张三丰
指导老师李小龙
完成日期 2012年6月6日
摘要
当今世界,人们的物质生活日益丰富, 生活节奏日益加快, 旅游成为人们放松身心充实自我的重要方式。旅游这一新的消费热点,也正被越来越多的人所接受。大学生作为思想活跃、接受新生事物能力强的一个群体,已经成为旅游大军中一支不可忽视的队伍。然而,由于大学生特殊的心理、生理、经济等特点,使其旅游消费行为呈现出和其它群体截然不同的特点。大学生旅游这一新的消费热点,正在被越来越多的人所接受。那么,为了解大学生这个新生力量,对于旅游消费的心理与行为,本文从大学生旅游消费的现状,来探讨大学生旅游消费的规律,研究旅游对大学生成长的影响,更好的正确引导大学生旅游行为做了以下调查评述。
关键词:大学生旅游,旅游消费,旅游心理
ABSTRACT
In today's world, people increasingly rich material life, tourism has e increasingly accelerated pace of life, people relax and enrich themselves important way. Tourism is a new hot spot of consumption, also is being accepted by more and more people. College students as active thinking, strong ability to accept new things in a group, has e a tourist group in a force to be reckoned with. However, due to their special psychological, physical, economic and other characteristics, make its tourism consumption behavior presents different characteristics and other groups. Students travel the new consumption hot spots, is being accepted by more and more people. So, as the students understand the new force, for tourist consumption psychology and behavior, this article from the college students' tourism consumption present situation, to explore the law of College Students' tourism consumption, tourism influence on the growth of college students, to better guide the tourism behavior of the