ZUKASA MIKASA公司商业计划.docx

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Introduction
ZUKASA MIKASA is a Japanese company that specializes in the production and sale of household electronics. Since its establishment in 1963, the company has been serving customers with high-quality electronics products. It has built an excellent reputation among its customers, who trust its products due to their efficiency and durability. This paper presents a business plan for ZUKASA MIKASA, which aims to expand its market share by introducing new products in the market.
Market Analysis
The global electronics industry is growing at an exponential rate, with demand for electronics products increasing every day. This growth is primarily driven by the rise in population, urbanization, and the proliferation of technology. According to a report by Euromonitor International (2019), the global electronics market is projected to grow at a compound annual growth rate of % for the period between 2019 and 2023.
The household electronics segment is one of the fastest-growing segments in the electronics market. In this segment, there is a high demand for products that are efficient, reliable, and easy to use. Therefore, ZUKASA MIKASA plans to tap into this segment by introducing new products tailored to meet the needs of customers.
Business Plan
Product Development
ZUKASA MIKASA intends to develop two new products, a Smart Television and a Smart Fridge that will be equipped with state-of-the-art technology. The Smart Television will have a built-in Alexa device that will enable customers to give voice commands to the TV. The TV will also have a built-in Wi-Fi module that can connect to the internet, allowing customers to stream movies and music. The Smart Fridge, on the other hand, will be equipped with a temperature regulator that customers can operate remotely using their phone.
Marketing Plan
ZUKASA MIKASA plans to market its products through various channels such as social media, television, and print media. The company will also provide incentives to customers, such as discounts, to encourage them to purchase its products. Additionally, the company will work with influencers and online reviews to promote its products to wider audiences.
Sales Plan
ZUKASA MIKASA intends to sell its products through various outlets, including online stores, retail stores, and authorized dealers. The company will also provide after-sales service to its customers to ensure that their products remain functional and efficient.
Financial Plan
ZUKASA MIKASA intends to finance its product development and market expansion through a combination of debt and equity financing. The company plans to secure a loan from a financial institution to finance its product development. Additionally, the company plans to raise funds through an initial public offering (IPO) to finance its market expansion.
Conclusion
In conclusion, ZUKASA MIKASA is well-positioned to tap into the growing household electronics segment of the market by introducing new products tailored to meet the needs of customers. The company's plan to market its products through various channels, provide incentives to customers, and offer after-sales service is key to the success of its business plan. By pursuing this plan, ZUKASA MIKASA is well on its way to achieving its goal of expanding its market share and becoming a leading producer of household electronics products.