该【牛津高中英语模块四第一单元project阅读省公开课一等奖全国示范课微课金奖PPT课件 】是由【1875892****】上传分享，文档一共【35】页，该文档可以免费在线阅读，需要了解更多关于【牛津高中英语模块四第一单元project阅读省公开课一等奖全国示范课微课金奖PPT课件 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。Unit 1 1/35 Good Morning 2/35 The world breaks everyone, and afterward, many are stronger at the broke places.
生活总是让我们遍体鳞伤， 但到以后， 那些受伤地方会变得更坚强。 (海明威Ernest Hemingway) 3/35 Unit 1 Advertising 4/35 Project Developing an ad campaign 5/35 Lead-in Nowadays, people all over the world use ads to promote public welfare. How to build an ad campaign? 6/35 Read the article on page 18 quickly. Match the main idea of each paragraph. Fast-reading 7/35 Para. 1 Para. 2 definition of an ad campaign target audience and how to determine the target audience Para. 3 Para. 4 the ad campaign says to reach the target audience 8/35 Read the article again and answer the following questions. Pay attention to the structure of the reading passage — introduction, examples and facts that develop or support the idea and conclusion. Detailed-reading 9/35 1. What do you know about an ad campaign? 2. What must you keep in mind when you start a successful ad campaign? 3. Why do you need to research your audience? 4. What is important when you are planning an ad campaign? 10/35
