麦肯锡汽车研究资料 英文版.pdf

KAM Primer - A&A Knowledge Exchange June 21 2002
McKinsey Automotive & Assembly
https://autoassembly.
Automobile Industry Restructuring
by Tian-Cho Chu, Jacques Penhirin, David Xu, Henry Zhang,
Joe Ngai, Jacqueline So
THREE MAIN OBJECTIVES OF THE CHINESE GOVERNMENT IN
Key objectives
RESTRUCTURING THE AUTOMOBILE INDUSTRY and actions
Objectives Actions
Improve R&D capability and technological sophistication
Upgrade the local
by encouraging foreign participation
industry to world
standards in
technology and Enhance supply chain, manufacturing, distribution, and
business process sales and marketing management through introduction
of foreign best practices and market liberalization
Create an efficient Eliminate small-scale and money-panies by
Encourage industry structure with consolidating the market into 6-7 large auto groups
favorable strong domestic players
industry who pete petition by (i) introducing multinational
development effectively with foreign corporations (MNCs) to form JVs with leading local
through entrants players and (ii) allowing MNCs to own increasingly larger
restructuring stakes in JVs
Restrict imports and encourage exports to provide time
and opportunities to strengthen local industry
Protect the
government’s interests Increase the proportion of ponents of vehicles
domestically and through subsidizing the ponents industry
internationally
Comply with WTO requirements to open the
domestic market gradually
Source: McKinsey Analysis; literature search 1
ERA ANALYSIS OF AUTOMOBILE INDUSTRY RESTRUCTURING: MARKET
SITUATION, GOVERNMENT’S APPROACH & LEVERS
Stage 1 Stage 2 Stage 3
Introducing foreign players Building the foundation for Moving into the future
competition
1980-90 1990-99 From 2000
Domestic market • Fragmented traditional domestic • National players emerged • 5-6 national key players are established
situation and producers • Foreign JVs have consoli