商务英语信函礼貌原则 -.doc

【标题】商务英语信函礼貌原则
【作者】肖刘春
【关键词】礼貌原则;商务英语;信函 
【指导老师】鲁晓权
【专业】英语
【正文】
Ⅰ. Introduction
With the development modity economy in China and market’s further opening up to the world, English business correspondence has e one of monly used forms in daily diplomacy. It has many kinds of functions, such as establishing the business relations between both sides, mercial information and expanding business.
In the 1920’s from the study of rhetoric and type of writing, Leech, the distinguished British linguist put forward the famous “politeness principle” on the basis of Grice’s “cooperative principle”, whose key content is that try to make oneself suffer a loss and others a profit, in order to give good impression on the other side. 1  In that case, communication will go smoothly, and one will obtain large profit from it. Business people have much work to do, so they are only concerned about the letters, not the flowery language. This thesis, within the frame of politeness principle, aims at dealing with the application of it. 
Ⅱ.Theory of Politeness 
A. Definition of Politeness 
Politeness is the expression of the speakers’ intention to mitigate face threats carried by certain face threatening acts toward another. “Politeness consists of attempting to save face for another. Politeness theory states that some speech acts threaten others face needs.” 2  It was created in 1987 by Penelope Brown and Stephen Levinson and their research has since expanded academia’s perception of politeness.
In any society, whenever the physical possibility of spoken interaction arises, it seems that a system of practices, conventions, and procedural es into play which functions as a means of guiding anizing the flow of messages. An understanding will prevail as to when and where it will be permissible to initiate talk among whom, and by means of what topics of conversation
Brown and Levinson’s original text on politeness theory Politeness: Some Universals in Language Usage most important i