工作室营销方案.ppt

newly-founded fashion studio branding$marketing
student id:HND1101044
english name:peter
chinese name:唐伟
工作室定位Studio location
中高端服装定制,并且只涉及定制类服装。
主要产品为:男女士职场正装。
In the high-end clothing customization, and involves only custom class clothing.
Main products are: male ms office.
Brand introduction
it is a brand of top
custom-made business
suit made of the best
fiber material of the
world by individual
measure,pattern
making,talloring and
pure handmade
sewing.
Brand culture
the glant of the
fashionable dress
customization circles
which defines the
dressing standand
of the rank and
fashion.
门店设计Store design
服装风格Clothing style
SWOT
Strength
国内高级定制的门店很少,竞争力小。
人均收入的加,消费能力越来越高。
Very few stores, competitiveness of domestic advanced customization is small. Per capita e, spending power is higher and higher.
Weakness
人们对高级定制并不熟悉。
Is not familiar with the haute couture.
Opportunity
从事高级定制少,有机会成为高级定制的领导者。
Engaged in haute couture, have the opportunity to be a leader in haute couture.
Threat
高级定制价格定位高,人们会在高级定制与奢侈品牌之间徘徊。
Senior custom price is high, people will be wandering in between haute couture and luxury brands.
总结
2002年,著名时装大师伊夫圣洛朗宣布退出时装界,因为“高级时装已死”。2005年的数据则表明,高级时装的销售额已不足2000万美元。高级时装定制,无可挽回地日薄西山。
不过,高级定制市场的萎缩并不等于“定制”这一消费概念的没落, 结果恰恰相反。大工业时代产生了标准化经济,批量生产降低了成本,同时也制造了“千人一面”。而随着人们独立性、多变性和差异性的增强,一部分人对于这种生活模式越来越厌倦,他们希望享受和别人一样的高品质却不一样的风格, 因此越来越多人开始青睐“量身定制”。
In 2002, the famous fashion guru yves saint Laurent announced his retirement from the fashion, because the "haute couture is dead". 2005 years of data shows that high fashion sales is less than $20 million. High fashion customization, irrevocably dying. Haute couture market atrophy, however, is not equal to "customize" the concept of consumption, the result is just the opposite. Big industrial age produced standardized economic, batch production to reduce the cost and at the same time, it creates a "one-size-fits-all". And as people independence, variability and differences, some people for this kind of life st