How to make the case and persuade a Customer to move to mySAP ERP at the earliest opportunity… Issued by: Global Solution Marketing - ERP Why move from SAP R/3 to mySAP ERP? SAP Security Level: Internal Use Only What is the document about? This document is a sales-guideline and provides an overview on the key reasons why customers should move to mySAP ERP. Therefore we focus on customer needs (installed base) and outline the benefits from a technical, business and maintenance point of view. These benefits are supported by the findings of a missioned ‘mySAP ERP Customer Survey’ market research program delivered by Gerlach, Porst & Steiner in Nov 2004. We identify the key reasons, why an SAP R/3 customer should do the transition to mySAP ERP, and also discuss how to deal with potential objections. This guide is designed for SAP Sales Account Executives in SAP’s direct sales channels. Slides are ‘SAP Internal Only’ or ‘CONFIDENTIAL’ and must not be used externally. Slides include Notes that may pany Confidential statements. Introduction What customers want … what mySAP ERP offers Sell the transition story Transition options & transition support How to deal with objections? FAQ: technical aspects INTRODUCTION 1144 customers 414 installed-base customer conversions new customers ~85 % in mid market 589,6 million Euro achieved (286,8 million ytd) 44 live reference customers constant growth on rapid path mySAP ERP … TODAY* * Source: mySAP ERP: the challenge for 2005 € mySAP ERP software revenue target 10% of SAP R/3 licensed installed-base customers to convert to mySAP ERP license (30% in EMEA Central) mySAP ERP contracts in Mid-market between 50 - 75 % depending on region 150 reference customers SAP Security Level: CONFIDENTIAL Innovation Invention Standard- ization Commodi- tization CORE activities help differentiate in markets to stimulate growth CONTEXT activities support all your operations need to be efficient
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