电商物流中 最后一公里 问题研究.docx

电商物流中_最后一公里_问题研究电商物流中“最后一公里”问题研究
杨聚平1 ,杨长春1 ,姚宣霞2
( 1. 对外经济贸易大学国际经济贸易学院,北京 100029; 2. 北京科技大学计算机与通信工程学院,北京 100083)
摘要: 电子商务物流中“最后一公里”作为唯一直接与最终用户接触的阶段,存在配送成本高、服务质量低等问题,是影响电子商务发展的一个重要因素。文章在深入研究国内外电子商务“最后一公里”配送方案的基础上,对现有成功配送方案的成功原因和适用范围进行了定性分析。从人文、地理、经济和配送需求等方面对电商客户进行了特征提取和聚类分析,划分了客户群体。并以客户群体为导向,构建了一个集公共电子提货柜、人工自助提货和送货上门等多种配送方案的电商物流“最后一公里”综合配送模型,以解决该阶段配送中存在的众多问题。
关键词: 电商物流; “最后一公里”配送; 配送体系
中图分类号: F270 文献标识码: A 文章编号: 1000 -2154( 2014) 04 -0016 -07
Research on the “Last-Mile”Issue in the merce Logistics System
YANG Ju-ping1 ,YANG Chang-chun1 ,YAO Xuan-xia2
( 1. School of International Trade and Economics,University of International Business and Economics,Beijing 100029,China; 2. School puter munication Engineering,University of Science and Technology Beijing,Beijing 100083,China)
Abstract: The “Last-Mile”in merce logistics being the unique stage to face client is the bottleneck of merce de- velopment owing to the problems of high cost and low service quality. In order to solve the problems,a qualitative analysis is made on the existing essful solutions and their scopes of application based on a deep research on the existing distribution models at home and abroad. Feature extraction and cluster analysis are made on merce customers from the aspects of social culture,ge- ographical conditions,economic level and requirements for“Last-Mile”delivery,on the basis of which,merce customers are divided into four client groups. A client group oriented“Last-Mile”delivery model is put forward by integrating the unattended pick- up,attended pick-up and door-to-door delivery service into it. The proposed“Last-Mile”delivery model can not only meet the de- livery requirements from different client groups but also optimize the allocation of resources in domestic merce Logistics,and then lower the costs as much as possible.
Key words: merce logistics; “Last-Mile”delivery; distribution system
一、引 言
随着网络信息技术的快速发展,电子商务也得到了迅猛发展。根据华夏互联网研究中心的调研数据,
2009年,全国个人网上购物金额为2483. 5亿元,约占社会商品零售额的1. 98% 。2010年为4