The ess of the Google
contents
The strategy of Google in China
The development strategy of Google in the future
The key factors for Google’s ess
The general introduction to Google
The concentration or winner-take-all
Company name :Google
Headquarters site :Mountain view in state of California
Time of founding: on September 7, 1998
Business scope: work information service such as a search engine, etc
Total employees : 24400人(to 2010)
The general introduction to Google
Google History
Larry Page
Co-Founder & President, Products
Sergey Brin
Co-Founder & President, Technology
Its core search business
70% service on Search
The technology
Management innovation
The ess
Business model
the key factors for Google’s ess
The technology
Management innovation
some unconventional approaches
Special corporation values
don’t be evil
technology matters
we make our own rules
engineers were encouraged to spend 20% of their time
working on projects of their own choosing.
Google engineers worked in teams of only three to five people
three to five people
Business model
Diversification
strategy
Google expanded beyond search –related advertising by launching contextual paid listings
Google also began moving into new search domains . Fox example ,Google launched Froogle .
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