《销售回款培训》.ppt

Always be testing
Google Website Optimizer (GWO)
Marketing Dept.
Li YunFan
Apr28th, 2010
Typical multivariate test result automatically monitored by GWO
Google Website Optimizer
One of Google’s tools for online marketer
Launched in 2006
It is free siteoptimizer
Used by some well panies, .
It optimizes websites by increasing conversion through constant testing, measuring results, and implementing the optimization.
“Testing”
As a online marketer managing a website
Why you should test?
What you should test?
How to carry out tests?
WHY
Should You Test?
“Testing” is the big word!
Flow Chart of Science— Scientific Method
Scientific Method  Marketing Goal
GWO allows to you to use Scientific Method to reach online marketing goals.
Please See A, B, C, D below. GWO is a tool that can show you what works best!
When you already have a lot of traffic to a page, you need to ask yourself:
Is this webpage doing what I want it to do?
How well this webpage bring visitors to the next step….and next step… to finally e paying customers?
Make better landing page
It takes visitors 2-3 seconds to decide to stay or leave.
- Bad landing pages directly impact the effectiveness of your online marketing. Instead of paying more money to get more traffic, why not spend time to make better use of that traffic?
- Making small changes – like headlines – can have a huge impact on your conversion rate.
7 deadly landing page sins?
I have unclear calls to action.
I give users too many choices.
I am asking for too much information from users.
I have too much text on my page.
I am not keeping my promises.
I have too many visual distractions on my page.
There is a lack of credibility and trust on my page.
Use them to generate testing ideas……