央视财经频道《是真的吗》.doc

摘要
《是真的吗》是我国一档新生态生活服务类节目,由央视财经频道和光线传媒联手打造,以互动和求证为定位,通过调查与实验破解网络流言。自2013年4月28日开播以来便受到社会各界的高度关注,其收视率一路走高,始终位于央视财经频道的首位。在生活服务类节目日渐沉寂的今天,《是真的吗》犹如一缕清风,使观众眼前一亮,其成功值得关注。
本文共分为五章。第一章是绪论部分,介绍了本文的研究缘由、现状、意义、所采用的方法以及创新之处。第二章,本文结合传播学、媒介经济学和社会学等相关理论,对节目产生的背景进行梳理,认为节目是社会和媒介共同发展的产物。同时,对节目的互动性和求证性进行分析和阐述。第三章,本文运用内容分析法对节目的选题来源和内容进行定量分析,认为节目选题紧扣民生热点,彰显人文关怀。第四章,本文运用广播电视新闻学、叙事学等相关理论,结合心理学、色彩学等相关学科知识,从节目样式、编排策略和元素符号三个层次对节目形态进行细致研究。第三、四章也是本文的核心部分。最后一章,根据前文的系统分析,首先得出节目存在的不足并提出相关的改进建议。其次,总结个体节目对生活服务类节目的几点启示,为办好生活服务类节目提供有益的借鉴。
经研究,笔者认为,《是真的吗》的成功重在巧妙“混搭”。节目以“混搭”的方式,为受众呈现了独特的视觉图景,奉上了丰富的精神大餐。寓教于乐,传递知识信息;正本清源,勇担社会责任,使生活服务类节目真正回归到实用性和服务性的功能本质。其在适度娱乐、整合资源、革新思维和加快融合四个方面值得当前我国生活服务类节目学习。
关键词:《是真的吗》求证生活服务电视节目
Research TV-2 Program “Is it true”
ABSTRACT
“Is it true” is a new eco-life service program, which is jointly created by TV 2 (Financial Channel) and Enlight Media, to work rumors through investigation and experiments, with the program positing to make interactions and verification. Ever since its first release on April 28, 2013, it has received great attention from all sectors of society, and its audience rating has continued to go up. This program has been long at the top in audience ratings, among TV 2 programs.
This paper falls into five chapters. The first chapter is the introduction part which introduces the origin of this research topic, research status, significance, methods and innovations. In the second chapter, on the basis of journalism, communication, media economics, sociology and other related theories, the program background and positioning are analyzed. Analytical results show that this program is a product of the joint development of society and the media. Moreover, interactive and vivificated characters of this program are analyzed and elaborated. In the third chapter, the content analysis method is adopted to make a quantitative analysis of the topic selection source and contents of this program and find that this program mainly touches upon hot topics closely linked