[产品经理]HP产品经理培训
HP FY99 wholesaler direction Part one: Product Manager Part two: Channel Sales Part three: Channel evolution in 1999 Part four Review tools Part five BFT introduction Part 1 如何成为成功的产品经理 Product Manager 产品经理培训产品经理做什么市场开发的产品专家使运做成本最小化专注产品线与产品分类产品价值的创造者固定的基本薪水订购可销售的产品创造市场拉力销售经理做什么渠道开发的销售专家使利润最大化专注于客户产品价值的提升与传递佣金薪水销售我们所拥有的产品加强市场推力 A essful PM In-depth product and market knowledge - market survey & research, customer study - channel needs & segment development Focused market development efforts with balanced PL result - clear segment identification - essful product category management - time to market Operational efficiency and advancement - forecast and review, readiness and accuracy of operational data - product plan at different stage of the life cycle - competitor analysis - work with HP in leading the change - value added selling model
What should a PM do? Business Management understand “customer” needs supply chain management generate the demand understand the environment & situation proactively refrain petitors Product Management product line and product category management inventory planning and management product cycle management sell through management Measurement for the Product Manager Business Management knowledge about market, competition, channel apply different strategies to develop the market effective use of marketing found coverage and segment d
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