陈列与棚割图培训课件.ppt

卖场布局, 棚格图和品项齐全
Lay-out, Planograms,
Full assortment.
5. 巡店 Store Visit
3. 位置分配 About Space allocation.
2. 布局和动线 Layout & circulation.
4. 棚格图 Planogram.
6. 订货-收货 Ordering – Receiving ( Reminder )
1. 词汇和定义 Some vocabulary and definition.
Lay-out, Planograms, Full assortment .
1. 词汇和定义
Some Vocabulary and definition.
定义 Definition:
商品种类或(商品广度),指的是一家卖场或某部门内商品分类的数量。
Variety or (breadth) is the number of different merchandising categories within a store or department.
定义 Definition:
商品品相或(商品深度),指的是某一分类内单品(SKU)的数量。
Assortment or (depth) is the number of SKUs within a category.
定义:
顾客服务水平
在供应链中,顾客服务水平这一功能,涉及到多种表现指数。

第一个指数为订单完成率,即对顾客需求的满足程度。
缺货率,该指数为订单完成率的补充,该指数意为由于缺货而缺失的订单。
另一个指数为未交货订单水平,即待完成的订单。
为了达到最高顾客服务水平,需提高订单完成率,降低缺货率和未完成订单率。
Definition:
Customer Service Level
Customer service level in a supply chain is a function of several different performance indices.

The first one is the Order fill rate, which is the fraction of customer demands that are met from
Stockout rate is plement of fill rate and represents the fraction of orders lost due to a stockout.
Another measure is the Backorder level, which is the number of orders waiting to be filled.
To maximize Customer service level, one needs to maximize Order fill rate, minimize Stockout rate, and minimize Backorder levels.
2. 布局和动线
Lay-out and Circulation.
卖场环境构造:
视觉交流
零售定位
图片
标志
卖场设计
室外设计
氛围
光照
商品
设施选择
商品展示
视觉商品
卖场规划
促销位分配
布局& 动线
卖场形象
和
产出
Store position:
munications
Retail Identity
Graphics
POS Signage
Store Design
Exterior Design
Ambiance
Lighting
Merchandising
Fixture Selection
Merchandise Presentation
Visual Merchandising
Store Planning
Space Allocation
Layout &
Circulation
Store Image
And
Productivity