医务人员血源性疾病职业暴露处置流程.doc

Advertising
Good to the last drop.
The new digital era.
数码新时代
Brainstorm
advertisements
advantage and disadvantage
Advantages
Disadvantages
increase sales and profits
reduce the prices
help people make
decisions
make people aware of social problems
provide information
……
annoying
mislead people or
cheat them of money
take up too much time
and space on TV and
in the newspapers
give false or incorrect
information ……
Fast-reading
Part 1
(Para 1)
Part 2
(Para 2)
Part 3
(Para 3-7)
Part 4
(Para 8-9)
Introduction
What is an ad?
How do advertisers
make effective ads?
How effective
are ads?
Divide the text into four parts.
We are exposed to ads in our daily life.
(1) What kind of ads can we find?
All kinds of advertisements.
(2) Where do ads appear?
Everywhere.
(3) Why do we need to understand
how advertising works?
To avoid being controlled by them.
Part1 Introduction
Detail reading
1. What are the three steps to make
effective ads?
2. How do advertisers avoid wasting
money?
Identify your target;
(2) A