欧标H型钢 EN10029 尺寸规格.doc

欧时力品牌的营销对客户满意度影响及策略分析
摘要
中国已迈入品牌经济时代,产品的高度同质化使得企业不得不在重视创新性研发的同时也将品牌视作企业的核心竞争力,品牌营销是通过市场营销使客户形成对企业品牌和产品的认知过程,是企业要想不断获得和保持竞争优势必须构建高品位的营销理念。在产品同质化日益严重的当下,品牌营销成为了同类型产品赢得客户满意的重要砝码,本文以“品牌营销”为切入点,对某一品牌的“品牌营销”与“客户满意度”之间影响这一课题进行分析,研究品牌营销与客户满意度之间的关系。
论文的实践意义在于,通过欧时力公司的品牌营销与客户满意度之间关系的研究,为之提出一系列提高品牌营销水平的策略建议,从而提升其客户满意度以及自身市场竞争力。同时这样的品牌营销方式也可以为同类企业所借鉴。
关键词:品牌营销;营销策略;品牌女装;客户满意度
The force when the brand marketing and strategy analysis for influence on customer satisfaction
China has entered the brand economy era, the height of the product homogeneity makes the enterprises in the value of innovative research and development at the same time also will brand as the petitiveness of enterprises, brand marketing is through marketing customers form the cognitive process of corporate brand and product, is the enterprise to obtain and petitive advantage continuously must build high quality marketing concept. In product homogeneity increasingly serious today, brand marketing has e the important weights of the same kind of products to win customer satisfaction, based on the "brand marketing" as the breakthrough point, to a certain brand of "brand marketing" and "customer satisfaction" influence between this subject carries on the analysis and research of the relationship between brand marketing and customer satisfaction.
Practical significance lies in the paper, through the force of pany's bra