百威 KngfClubs.ppt

百威_KngfClubsBudweiser Event - King of Clubs
Party for over 3,000 in Central London on April 4
Featuring UK’s top DJs
Held in special venue on Thames… VIPs arrived by boat
Tickets won in-bar or through media promotions
Timed to counter Heineken launch
Leveraged for in-bar presence
Prizes in bar with BRITs… 635 accounts, 511 circuit bar promotions, 1500 back bar displays, sampling over 20,000 consumers
Bar staff incentives… Tickets
T-shirts for bar staff in 493 bars
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Great Party for 3000+ Consumers
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Branded Venue facing the Thames
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Stylish Branding Inside
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Featuring Top DJs
7 DJs playing in 2 dance halls.
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King of Clubs POS
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Over 1500 Back Bar Displays
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“Scan to Win” to win Tickets
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T-Shirts
Over 17,000 T-shirts for BRITs, Consumers & Bar Staff
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Strong Media Support
Radio Promotion… Kiss 100 , London’s leading Dance station
Airtime and on air promotion from March 17th – April 4th
Gave away 120 tickets during Drive Time & Kiss Presents evening show
Banners & links on , &
e-mail sent to 45,000 subscribers of MixMag & Kiss
Press
Outside Back Cover of Time Out
Inside Back Cover in Loaded, Maxim, Q, bined circulation of just under 1 million copies
Outdoor
96 & 48 Sheets totaling 66 panels
400 Underground 6 sheets & 450 Escalator Panels
15 Budweiser Taxis
Projections onto buildings in Central London
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