p10 ns f 03 bus.ppt

10大市场活动新闻
2003年
M/S
Sales
Launching
Line-Up
Brand
Solution Marketing
New Entry
2003
MKTG Top 10 News
全球激光打印机市场份额第二
(Source: Lyra, Infosource, 2002)
HP
Lexmark
Samsung
Brother
Oki
1,137K
74K
Xerox
225K
900K
727K
2003年市场份额 確保(%)
5,748K
1,980K
Samsung
2002年市场份额 (%)
M/S
Sales
Launching
Line-Up
Brand
Solution Marketing
New Entry
2003
LBP市场份额第一
国家增加
哈萨克斯坦
(44%)
2002
2003
1 个国家
5 个国家
俄罗斯(47%)
乌克兰(54%)
哈萨克斯坦(59%)
厄瓜多尔(60%)
哥伦比亚(47%)
M/S
Sales
Launching
Line-Up
Brand
Solution Marketing
New Entry
MKTG Top 10 News
2003
LBP
加入百万俱乐部
※ DEC. is including forecasgting
Only Printer Div. Achieved Million Product Club target in DM business
Achieved LBP W/W sales sets(it means we got 105% performance)
Total Sets
M/S
Sales
Launching
Line-Up
Brand
Solution Marketing
New Entry
MKTG Top 10 News
2003
耗材销售大幅增长
2000
2001
2002
2003
$25M
$30M
$49M
$102M
Rev. CAGR : 42%
(全球三星品牌)
M/S
Sales
Launching
Line-Up
Brand
Solution Marketing
New Entry
MKTG Top 10 News
2003
成功推出战略性新产品
Entry for new Channel and Enlarge Revenue : New Retail(USA)
<Advertising>
<Road Show>
<Launching Event>
essful Entry through Holistic Marketing
<Brochure>
Rocky
M/S
Sales
Launching
Line-Up
Brand
Solution Marketing
New Entry
MKTG Top 10 News
荣获2004年度三星本社大奖----最成功产品奖
2003
在中国开始销售喷墨打印机
- Date : OCT. 19, 2003
- Site : WEIHAI
Model: Ink printer 3 Model and Ink fax/mfp
3 Model
Meaning: We can build up pany image
in china market through Ink printer
launching
China Inkjet Launching ceremony
(TV Ad.)
M/S
Sales
Launching
Line-Up
Brand
Solution Marketing
New Entry
MKTG Top 10 News
2003
彩色激光打印机上市- USA
ML-1710P
ML-1750
ML-2150
&
ML-2550
series
SCX-4216F
MJC-4000
MJC-5000
MJC-6000
LBP
Personal
/SOHO
Workgroup
Personal
/SOHO
Personal
/SOHO
CLP-500
series
SOHO/
SMB
SF-335T
Personal
/SOHO
High SpeedLBP
Laser MFP
Inkjet PRT
Color LBP
Inkjet MFP
M/S
Sal