Google Strategy “anize the world’s information, and make it universally accessible and useful.” It’s Google’s World It’s Google’s World 1996 January, Google starts as a project named Backrub. Delivers relevant search results by favoring pages linked to by other sites Sells ads linked to search keywords Annual revenue exceeds $10 billion Keys to ess Simplicity Speed Accuracy Google Adwords Keyword-targeting advertising Text ads at top or side of search results pete for top spot Cost is “per click”(CPC) Contextual ads Appear on other relevant Web sites Site-targeted Generates sales and branding Cost is per thousand impressions (CPM) Google Rapidly Expanding Beyond online search advertising Automated purchase of radio ads Magazine and newspaper ad-buying YouTube Google TV Ads Partnership with Nielsen Media Research New varieties of online ads Google Products Google's Rivals Google's Strategy Analysis Google's revenue is based on advertising, so it needs more and more places to show its ads to increase its Google's goal is to make advertising more relevant and therefore more valuable. Strong strategy for Google Dominate Ads (association between strong enterprises) There are some ways to do Ads for their consumers, Google Maps,loacal search, airline traval information, weather,Book search, Gmail,Blogger Depends on their top famous Search Engines associate with mobile operator Mobile devices for mobile search in smartphone. Offensive to control the desktop (long-term policy decision) puter software programs used by business would move from hard drives or s to the by puting. So Google Apps jiont in it and want to gian more market share and also fire with Microsoft Office.
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