计算机论文.doc

目录
内容摘要……………………………………………………………………………2
关键词………………………………………………………………………………2
一、包装设计的背景………………………………………………………………3
1、包装设计的概念……………………………………………………………3
2、包装设计的特征……………………………………………………………3
3、包装设计的常用手法………………………………………………………4
二、包装设计的材料………………………………………………………………4
三、包装设计的图文要素…………………………………………………………5
四、化妆品包装的系列化设计……………………………………………………5
五、软件Photoshop的应用…………………………………………………………………5
1、Photoshop的来历…………………………………………………………6
2、Photoshop的应用领域……………………………………………………6
3、Photoshop功能特色………………………………………………………6
六、化妆品包装的设计流程………………………………………………………6
1、化妆品拎袋的外观设计……………………………………………………6
2、化妆品包装盒的设计………………………………………………………7
3、整体包装设计………………………………………………………………11
七、总结……………………………………………………………………………12
参考文献……………………………………………………………………………13
致谢…………………………………………………………………………………13
浅谈Photoshop在包装设计中的运用
[内容摘要]
在现代高速发展的时代,人们的文化水平越来越高,人们的审美观念也随着提高。作为一件商品,它的包装是否吸引人是至关重要的。包装的设计是与社会文化和潮流所接轨才会时刻被人们所注意,才会有广大的接受群体。在商品的销售中,我们不否认媒体广告宣传的导向作用,但其可视而不可直接的接触性,使产品竞争的终极战场的重心实际上还是在市场上、在货架上。企业要想占有高效率的市场效应,必须重视产品销售包装的形象要素的表现。包装视觉表现的市场货架冲击力,是影响商品销售的重要因素。因而,重视产品包装视觉表现的广告性,使包装形成主动的表现力,无疑是商品行销策略中的一个重要举措。
[关键词]:化妆品包装,色彩, Photoshop ,淡雅
On the packaging design in Photoshop in the use of
Abstract: In the modern era of rapid development, increasing people's cultural level, people's aesthetic values ​​also rise. As modity, it's attractive packaging is crucial. Packaging is designed with the social and cultural integration and the trend will always be people's attention, will have to accept the majority of the population. The sale of goods, we do not deny that the guiding role of the media advertising, but its visual and non-direct contact, so that the ultimate petition is still the focus of the battlefield on the market, on the shelf. Enterprises are to occupy the high efficiency of the market effect, must pay attention to packaging the image of the elements of product sales performance. Packaging visual impact the performance of the market shelves is an important factor modity sales. Thus, the emphasis on product packaging visual presentation