MINI-Advertisement
It’s small!
It’s powerful!
It’s powerful!
Target
Audience
The young person whose characteristics are Blood boiling, stylize, exciting, loving challenges and so on.
Purpose
To inform audiences about the product;
To change their attitude.
Context
Changing “Small VS Powerful” to “Small & Powerful”.
Advertisement’s characteristics
Audience
The content is familiar to young people.
It’s a interesting way for young people.
Purpose
You can feel that the car is flexible.
Creating a strong relationship between MINI and powerful.
context
They are related to social events such as rocket and Titanic.
The content is beyond your imagination.
Thank you!
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