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Vertical restraints and exclusivity纵向约束与垄断.ppt


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Competition Policy in Two-Sided Markets - Some brief remarks
Dr Amelia Fletcher
Chief Economist
Office of Fair Trading
LEAR Conference 7th June 2007
NB The views expressed here are my own, and not necessarily those of the OFT
What do certain key factors of 2-sided markets mean for:
Market definition?
Predation?
Collusion?
Exclusive contracts?
Media regulation and mergers?
2-sided markets: First key factor
In a typical 2-sided market:
DA is function not only of pA but also of qB
DB is function not only of pB but also of qA
What does this mean for market definition?
Market definition
SSNIP test:
Could a hypothetical monopolist profitably sustain a small but significant and non-transitory increase in price?
If no, the relevant antitrust market must be wider
If yes, the market is not any wider (but could be narrower)
Key question for 2-sided markets:
Which feedback loops should be taken into account?
Market definition: Feedback loops
pA↑
qA↓
πA↑
πA↓
πA↑
Normal Market:
Does total πA↑?
If yes, market no wider
?
Market definition: Feedback loops
pA↑
qA↓
DB↓
qB↓
πA↑
πA↓
πB↓
For given pB
πA↑
Normal Market:
Does total πA↑?
If yes, market no wider
Feedback
to market B
Market definition: Feedback loops
pA↑
qA↓
DB↓
qB↓
πA↑
πA↓
πB↓
For given pB
πA↑
Normal Market:
Does total πA↑?
If yes, market no wider
Feedback
to market B
Should we take this
into account?
Market definition: Feedback loops
pA↑
qA↓
DB↓
qB↓
DA↓
qA↓
πA↑
πA↓
πB↓
πA↓
For given pB
For given pA
πA↑
Normal Market:
Does total πA↑?
If yes, market no wider
Feedback
to market A
Feedback
to market B
Market definition: Feedback loops
pA↑
qA↓
DB↓
qB↓
DA↓
qA↓
πA↑
πA↓
πB↓
πA↓
For given pB
For given pA
πA↑
Normal Market:
Does total πA↑?
If yes, market no wider
Feedback
to market A
Feedback
to market B
Should we take this
into account?
Market definition: Feedback loops
pA↑
qA↓
DB↓
qB↓
DA↓
qA↓
πA↑
πA↓
πB↓
πA↓
For given pB
For given pA

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