淘宝网物流配送模式分析.doc

淘宝网物流配送模式分析
毕业设计论文
淘宝网物流配送模式分析
所属系经济管理系
专业物流管理
学号 03209230
姓名董维佳
指导教师张利娜
起讫日期 20131>.3 ---
设计地点东南大学成贤学院
淘宝网物流配送模式分析
摘要
十几年来,随着国际互联网的发展并广泛应用于各行各业,电子商务在全世界范围内以前所未有的速度发展,日益成为我们生活中不可或缺的一部分。目前,网络购物已然成为一种购物流行,淘宝网等平台式购物网站力推诚信保障体系,降低了消费者转向网购的心理门槛,推动网络购物应用在网民中的渗透。淘宝网目前已经发展成为亚太地区最大的C2C购物网站,,具有非常显著的竞争优势。淘宝网在为客户提供更安全和更高效的网络交易平台的同时,离不开物流的支持。然而近年来,物流也逐渐成为制约淘宝网深度发展的瓶颈问题。
本文主要从目前电子商务企业所采用的物流配送模式的发展现状出发,深入探讨淘宝网的物流配送模式内容、特点及其“大物流”计划,详细分析影响淘宝网物流配送模式的各种因素,找出目前淘宝网物流配送模式中存在的问题,并提出相应的优化解决方案。通过对淘宝网这一典型的电子商务平台的分析,系统阐述优化解决方案,继而对于整个电子商务物流的发展提供理论借鉴。
关键词:淘宝网;物流;配送;模式

The Analysis of Taobao Logistics Distribution Mode
Abstract
The has developed quickly and been wildly used in all walks of life for several years, and it has promoted the rapid development of 9><>merce all over the world. In this case, <>merce has e an indispensable part of our everyday life. At present, shopping online has e a popular mode of shopping. Some shopping platform websites like Taobao, are doing their best to promote the use of shopping apps aiming to attract more people to shop online, such as pushing the credit guarantee system. Now, Taobao has e the biggest C2C shopping website in the Asian-Pacific region. According to the statistics, the sales volume of Tmall and Taobao has reached trillion in 2012. It has showed its petitive advantage. As is known to all, without the support of logistics, Taobao cannot provide a more secure and more work trading platform for the customers. However, logistics has increasingly e the bottleneck of Taobao’s further development in recent years.
At first, this paper discusses the current situation of the logistics distribution mode which most <>merce enterprises applied to. Second, we will focus on the content, the characteristics and the “Mayor Logistics” plan of Taobao and then analyze various factors that influence the mode. Third we will try every means to find the problems of current Taobao logistics distribution mode