思想政治宣传工作理论与实证研究——以建党九十周年系列宣传为例.docx

摘 要
中国共产党历来有着重视宣传工作的优良传统,无论是毛泽东思想、邓小平理论还是三个代表重要思想以及科学发展观都蕴含着丰富的宣传思想。当前,正值十八大即将召开之际,对党建宣传的深入研究具有重大的理论和现实意义。
宣传是宣传学研究的中心问题,而其中的宣传效果评估则是对宣传工作是否达到预期目标进行的理性考查。在国外,宣传研究主要依托于传播学,侧重于对宣传进行理论上的探讨和应用上的实证分析;而国内,此方面的研究则大多集中于宣传学与邻近学科之间的综合,如宣传学与新闻学、传播学及各种应用科学(社会学、心理学)之间的交叉与贯通。
本文的党建宣传效果研究是通过对建党 90 周年社会各界宣传工作的考察, 结合社会调查研究方法中的问卷调查法和后期的数据处理,对此次建党宣传活动取得的效果进行理性的分析。一方面,党建宣传工作的效果评估,有利于深入认识宣传工具及具体的宣传技巧对于宣传工作的重大意义;另一方面,这必将对我们党更好的加强宣传工作产生积极而又富有建设性的影响,使广大人民了解和接受我党在新时期新形势下的新任务和新政策,为建设中国特色社会主义现代化、构建和谐社会做出更大的贡献。
关键字:宣传理论;宣传效果;宣传评估
Abstract
munist Party has a fine tradition of paying great importance to publicity work,such as Mao Zedong Thought,Deng Xiaoping Theory,the important thought of Three Represents and the scientific concept of development,which contains a great of publicity theory. The 18th people's congress ing and the study has important theoretical and practical significance of party building publicity.
Publicity is publicity Research Center, publicity assessment is rational examine the publicity work to achieve the desired goals. Integrated in foreign countries, publicize the main support munication Studies, focus on the theoretical discussion on the promotion and application of empirical analysis; and domestic,this
research is mostly concentrated munication studies with neighboring disciplines, such as publicity Science and journalism, Communication Studies and a variety of applied science (sociology, psychology) cross-linking.
The party building the effect of publicity through the inspection on the 90th anniversary of founding munity advocacy work, bination of social research methods, questionnaires and post-data processing, and rational analysis on the results achieved by the promotional activities of the founding . On one hand,the assessment of the effect of party building and propaganda work-depth knowledge of promotional tools and advocacy skills for the publicity work of great significance; on the other hand, this is bound to our party better step up publicity effort