苏州市大众跆拳道市场营销策略研究 英文摘要
about marketing strategy:to set a modern management idea of operation marketing, to establish a systematic public taekwondo education system and to perfect the marketing strategy of public Taekwondo in Suzhou.
Key words:Volkswagen Taekwondo Marketing Marketing Strategy
Written by:Wang Ming Hua Supervisde by:Li Long
目 录
1 前言........................................................................................................................................ 1
选题依据与意义............................................................................................................ 1
选题依据............................................................................................................... 1
选题意义............................................................................................................... 2
文献综述........................................................................................................................ 3
跆拳道运动概念的界定...................................................................................... 3
跆拳道运动的起源与发展状况研究................................................................. 4
市场营销的相关理论研究.................................................................................. 7
大众跆拳道市场的相关研究.............................................................................. 9
2 研究对象与方法................................................................................................................ 11
研究对象...................................................................................................................... 11
研究方法...................................................................................................................... 11
文献资料法......................................................................................................... 11
专家访谈法....................................................................................
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