Half-a-Year-Old Kindle Sees Profits in China In the past year, Amazon China saw the leave of Wang Hanhua who had been working as the president of Amazon China for seven years. But this change did not stir up too much trouble for Amazon, since pany is still developing forward in China at a slow but stable pace. There are two things more attention worthy than the leave of a veteran. The first one is the promotional events on different holidays; the second one is the official entry of Kindle in China. The promotional events on different holidays are what every online retailer does in China. But Amazon’s rare experience before that made its attempts in China more worthwhile to mention. But the er is not a green hand in this matter. Wonderful discounts are provided on Double 11, Double 12 and other shopping holidays exclusive to China. And, as an pany, Black Friday and Cyber Monday are also when Amazon staged promotional events in China. This is not the advantage that is exclusively owned by Amazon, so we won’t talk about this too much. What’s making Amazon special in China and the world is its Kindle reading device. Even though the first Kindle was born in 2007 in the . and has essfully changed the reading habit of man y people in the world, it has been absent from China for more than six years. The situation did not change until the middle of 2013. Actually, from
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