婴儿游泳创业计划书ppt课件.ppt

创业计划书
婴儿游泳馆
08国贸(2)班
背景分析Background analysis
“婴儿游泳”在我国还是件新鲜事,而在国外,随着婴儿脑潜能开发热潮的兴起,它早已经流行并迅速风靡。在婴儿1岁以内尚不能独立行走的特殊时期,婴儿游泳为宝宝提供了一个熟悉、自然、安全、运动量大的健疗运动。"Infant swimming" in our country is a new, and in foreign countries, as the brain potential development boom, it had the rise of popular and quickly and fashionable. In infants within one year of age is not walking independently of the special period, infant swimming for baby with a familiar, natural, safety, carry momentum big kin treatment movement.
婴儿游泳的好处benefits
促进大脑对外界环境的反应能力、应激能力和智力发育。Promote the brain of environmental stress reaction ability ability and the intelligence development.
婴幼儿在温水里“游泳”,对婴幼儿外周血管起按摩作用,使心脏得到更好的锻炼。Infant swimming in warm water ", "peripheral vascular up for infant massage function, make the heart get better training.
婴幼儿的四肢关节和脊椎在运动中不会受到来自地面反作用力的直接冲击,有利于纠正不良习惯和姿势。The infant's limbs joints and spine in sports ground not suffer from the direct impact reaction to correct undesirable habits and posture.
市场分析及行业前景Market analysis and industry prospects
现在以经营婴儿游泳健身项目为主业的场馆还不多见。婴儿游泳二十一世纪朝阳产业;全国每年出生新生婴儿2500万,发展婴儿产生市场空间巨大;儿童智力投资、健康投资、教育投资是每个家庭必须的投资;零岁婴儿游泳新兴的服务销售一体化产业。
如今大家的经济与生活水平得到提高,现在的父母更是对自己的孩子照顾有加。3岁之前的宝宝是最脆弱的也是发展最快的,这势必会让父母对于自己的宝宝进行各种锻炼,这样婴儿游泳将会成为一中方式,相信只要有正确的理念及其方法会让各父母接受这种婴儿游泳进行锻炼的方法。这势必会导致行业蓬勃发展。
Market analysis and industry prospects
目标市场Target market
服务对象主要向客户提供婴儿游泳服务以及母婴交流的场所,一般开设在医院、亲子园、婴童用品店和小区密集的区域。
本人准备将游泳馆选址选在地区医院附近那个区域。原因在于那边医院及中高等收入的家庭居住更多。
Service object primarily provides customers infant swimming services and munication places, usually set in hospitals, qinzi field, the infant child shop and village intensive area.
I would be prepared to swimming pool location chosen in the area near hospitals that area. Because of higher e over there in the hospital and family lives more.
可行性分析Feasibility analysis
序号名称金额(元)
1 固定设施 6640
天花+墙面 840
水电设备 2500
地板 2700
铺面外装饰 600
2 游泳池 30000
3 其他费 2000
4=1+2+3 总计 43480
投资计划Investment plan
固定设施:
专业游泳池(一般50平米的地方放下12个左右的游泳池)
游泳一次性用品(水疗袋