德芙巧克力营销策划
摘要
一周七天, “浪漫、青春、健康、力量、关心、博爱、愉悦…”我们每天都有一个喜爱巧克力的理由。很多人会从身边走过,很多事一路漂远,但在时光的河流里,总有一些东西是不会变的,像浓情巧克力那样的口齿留香,像爱人执手相握的深情,像夜归时那一盏温暖的灯光。愿巧克力的浓情永远伴随着您与爱人、亲人和朋友分享幸福生活的每一个美好瞬间。
前言
有人说,巧克力是上帝赐予人类的美好礼物。浪漫的日子,伴随着巧克力的浓郁香醇, 与最爱的人一起, 分享美丽、分享爱。小心翼翼地打开每一颗巧克力, 闪耀爱的光泽。细细品味,可可的醇香如美丽的爱情,浓郁的芬香中渗透着无限的温柔。发现有种味道在心里, 叫做爱情……德芙巧克力, 牛奶香浓, 丝般感受。农历七月七日在中国是一年当中最浪漫的日子, 这一天无限柔情和蜜意尽情等待回答,心与心的碰撞,撞出永恒的火花。在这样一个浪漫的日子了,我们以实际行动送上真诚的祝福,开展一个特别的“缤纷浪漫情人节”活动,从而使情
侣了解到德芙巧克力是最好传达感情的情人节礼物。
目录
前言······························································································································ I
一、企业概况简述··································································································· - 1 二、市场环境分析(SWOT 分析) ······································································ - 1 (一)市场需求分析························································································ - 1 (二)市场竞争分析························································································ - 1 优势:········································································································· - 1 劣势:········································································································· - 2 机会:········································································································· - 2
威胁:·····················································
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