医药营销毕业论文.doc

浅谈抗肿瘤药的销售策略
姓名: 范
学号: 11070
专业: 医药营销
指导老师: 谢
目录
中文摘要...........................................................................................5
英文摘要...........................................................................................6
前言…………………………………………………………………7
1 抗肿瘤药物的分类和临床应用………………………………....7
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静滴肿瘤药多西他赛的临床用药…………………………..8
临床方案…………………………………………………….9
2 南宁市抗肿瘤药物市场现状……………………………………11
抗肿瘤药物各医院市场份额分析…………………………..11
抗肿瘤药物多西他赛的市场潜力分析………………………12
3 抗肿瘤药物市场发展趋势分析…………………………………13
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“一药多名”仿制药不能再用商品名……………14
4 肿瘤药物多西他赛在南宁市的销售策略………………………14
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5肿瘤药多西他赛在南宁市预期销售业绩展望………………….17
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参考文献……………………………………………………………19
致谢…………………………………………………………………20
中文摘要
多西他赛是新一代紫杉醇类衍生物,抗癌活性更高,治疗瘤谱更广。艾素可成功用于乳腺癌的辅助与新辅助治疗,提高临床收益。还能用于NSCLC,晚期胃癌、卵巢癌、头颈部癌、鼻咽癌和前列腺癌等治疗。通过对不同类抗癌药物的比较以及目前国内外抗癌药物的使用,发现多西他赛类药物具有良好的市场和口碑,通过临床用药以及对其销售模式优化和销售方案的制定,来探讨多西他赛药
物的的市场销售前景。
关键词:多西他赛;临床用药;销售策略
ABSTRACT
Docetaxel is a new generation of taxol derivatives, a higher anti-tumor activity, broader spectrum of tumor treatment. Su-Ai can be used essfully in support of breast cancer with neoadjuvant therapy, clinical improve earnings. But also for NSCLC, advanced gastric cancer, ovarian cancer, head and neck cancer, nasopharyngeal cancer and prostate cancer types parative anti-cancer drugs at home and abroad, as well as the use of anti-cancer drugs and found that docetaxel drug market and has a good reputation, clinical medicine, as well as to optimize its sales model and sales program development, to Discussion docetaxel drug sales outlook for the market.
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