中欧国际工商学院28.ppt

ContentMarketsizeforB2B(BusinesstoBusiness)B2B(企业对企业)市场规模Price-settingmechanisms(catalogs,auctions,exchanges)定价机制(目录、拍卖、交易)Pricingmodelsforoperatingthemarket定价模式Reputationmanagement信誉管理Supplieradoption,qualityassurance,disputeresolution,…接纳供应商、保证质量Example:eBay例:,PhD韋思岸教授E-Business(7):Markets电子商务(7):merceandB2BMarketsmerce:PurchaseandsaleofgoodsandservicesbetweenbusinessesB2B商务:企业间商品和服务的购销Autoparts汽车部件SDRAMchipsbandwidth电信带宽Naturalgas天然气Officesupplies办公用品B2Bmarkets:-merceB2B市场:基于互联网的B2B商务市场在B2B市场之前:电子数据交换和密切的双边关系1998年前:一些领先的计算机及联网产品公司的传统互联网商务思科、戴尔、太阳……1998年:独立(以风险资本为后盾)市场出现,将买卖双方通过网络进行连接Chemdex,,MetalSite1999年:特定的买方和卖方推出了自己的B2B市场 AutoExchange(福特,买方),Polymerland(通用电气,卖方)2000年:参与者联合起来宣布推出由行业赞助的市场,essoftwarevendors2002年:7%渗透率B2BMarkets:SomeHistoryB2B市场:一些历史情况BeforeB2Bmarkets:EDI(electronicdatainterchange),closebilateralrelationshipsPre-1998:-paniesCisco,Dell,Sun,…1998:Independent(VC-backed)marketsemerge,toconnectbuyersandsellersovertheWebChemdex,,MetalSite1999:SpecificbuyersandsellerslaunchtheirownB2BmarketsAutoExchange(Ford,buyer),Polymerland(GE,seller)2000:Participantsjoinforcestoannounceindustry-essoftwarevendors2002:7%rationTotalB-to-ration总渗透率$343$466$793$1,515$2,688$4,111$5,45036%29%20%12%7%4%3%$0$1,000$2,000$3,000$4,000$5,000$6,00020002001200220032004200520060%5%10%15%20%25%30%35%40%TotalB2BGoods-BillionsB2B商品总计-ration总渗透率(10亿)B2B市场预测(09/01)B2BMarketProjections(09/01)0$500$1,000$1,500$2,000$2,500$3,000工业设备和供应重工业建筑航天国防医药产品消费品船运仓储纸业和办公产品公用事业食品和农业石化机动车辆计算机和电子产品20002001200220032004Source:ForresterResearch,2000B2BMarketsB2B市场预测ValueofB2Btransactionsonline($B)网上B2B交易价值(10亿美元)putingandelectronicsSource:B-to-BCommerceModel,6/00(USonly)Percentoftotaltradeindifferentindustries(.)占不同行业总贸易额百分比(美国)计算机及电信设备航天国防机动车辆及零部件金属与采矿化学品买方卖方02/20002002(est.)2002(估计)27%18%18%12%12%37%73%18%32%67%23%18%10%32%0%“网上B2B电子商务有多重要”不重要至关重要重要十分重要3%无46%7%“在总贸易额中互联网贸易占多少?”02/20002002(估计)1%-50%>50%50%71%22%网上贸易百分比-4%Source:ForresterResearch,2000PerceivedImport