LEXUS车主志.ppt

LEXUS車主誌
LEXUS Magazine
2012 Profile
LEXUS magazine is a magazine custom-designed for LEXUS car owners. Adopting “lifestyle” as its main re-porting focus, this publication helps the reader navigate his or her high-quality lifestyle. This magazine achieves the marketing image of Lexus, “The Relentless Pursuit of Perfection” and builds a lasting relationship with Lexus car owners.
LEXUS車主專享汽車雜誌,是一本專為LEXUS車主量身定作的雜誌,並以精緻優雅風格、兼具國際潮流品味的「Life-Style」為報導主軸的高品質精緻生活指南,藉由雜誌的呈現達到LEXUS「專注完美,近乎苛求」的行銷形象以及與車主建立起情感的聯繫。
讀者輪廓
Readership Demographics
男女比 Gender
樺舍文化刊物精準溝通目標客層
( Women )
( Men )
年齡
Age Distribution
樺舍文化刊物精準溝通目標客層
讀者輪廓
Readership Demographics
( 20-29 years )
( 30-39 years )
( 50-59 years )
( Above 60 years )
( 40-49 years )
讀者輪廓
Readership Demographics
樺舍文化刊物精準溝通目標客層
教育程度
Education level
( University )
( Secondary )
( Less than Secondary )
( Graduate and above )
讀者輪廓
Readership Demographics
樺舍文化刊物精準溝通目標客層
職業類別
Occupation
(Public official)
(Upper-Level Management)
(Company Employee )
( other (Housewife , officer…) )
( Company President)
(Professional
(Physician , Accountant))
兼具銷售與口碑的優勢品牌
A Superior Brand in Terms of Both Sales and Name Recognition
. Power亞太區台灣汽車售後顧客滿意度指標第一名
的榮銜,取得豪華車銷售冠軍,是台灣豪華車第一品牌。顯示LEXUS
「專注完美,近乎苛求」的品牌形象,已深獲車主的青睞。選澤優勢品牌
所製作的企業刊物,就像同樣選擇了兼具品味和質感的曝光媒體。
LEXUS has been awarded the first place of . POWER Asia Pacific