市场营销毕业论文（设计）-关于贵都中心营销策划的构思和执行方案.doc

景德镇陶瓷学院
科技艺术学院本科生毕业论文(设计)
题目:关于贵都中心营销策划的构思和执行方案
学号:
姓名:
院(系):法商系
专业:市场营销
指导老师:
完成日期:2012年04月05日
摘要
随着我县经济的迅猛发展,第三产业在国民经济中所占的比例有了较大提高,房地产业经过二十多年的发展,已经成为了我县经济的支柱产业之一。当前房地产市场中商品房空置现象仍然存在而且还比较严重,这不仅仅会制约房地产开发企业开发活动的持续性,同时也形成了大量银行不良贷款,影响了我县经济的发展。我县当前房地产营销的水平还比较低,,以项目为核心,针对当前进贤县房地产的供求情况和市场同类竞争现状,做出分析。对项目重新的审视和思考,扬长避短,规僻风险。论文从分析贵都中心房地产营销的策划和方案成果入手,分析了当前房地产营销中大部分存在的问题。市场定位的思想已经得到了业内的重视,具体的操作还比较薄弱。特别是项目开发中投资决策所依据的信息不够充分和准确,这是造成房地产开发投资决策失误进而导致开发后期项目销售不畅的主要原因。本文针对市场定位中出现的问题进行研究并探讨出构思和方案,重新构建了房地产开发市场定位的工作内容和操作流程模式。
关键词 :SWOT、贵都中心、策略
Abstract
As our county's rapid economic development, and the third industry in the national economy the proportion of have increased greatly, the real estate industry after 20 years of development, has e a pillar industry of my county economy. The current real estate market, commercial vacancy phenomenon still exist but also more serious, which will not only restricted real estate development enterprise's sustainable development activities, and at the same time, form a lot of bad bank loans, the impact of the my county economic development. The current real estate marketing of my county levels are low, marketing operation and theoretical research is not mature. In the real estate market to JinXianXian preliminary investigation based on the projects for the core, in view of the current JinXianXian real estate the supply and demand of petition and the same situation, and make analysis. To the project to examination and thinking, enhances strong points and avoid weaknesses, rules from risk. Paper expensive all center on the planning and real estate marketing scheme of achievements, this article analyses the current real estate marketing, most of the existing problems. The market localization thoughts have got the attention of the industry, a concrete operation is still relatively weak. Especially the development of project investment decisions based on the information not enough to fully and accurate