it战略规划.ppt

InformationTechnologyManagementLecture3Strategy,PlanningandebusinessInformationSystemsManagementInPractice5E(McNurlin&Sprague)Chapter3&4天马行空官方博客:http://t./tmxk_docin;QQ:1318241189;QQ群:175569632椒帘寸峻凛彝填缆沛南铭州瞒更羌顾扳剪膜贬症遁话储钱担脉酌浑坛牌拉it战略规划it战略规划Introduction“Strategicuse”ofITisdefinedas“havingasignificant,long-termimpactonafirm’sgrowthrate,industry,andrevenue.”Historically,thestrategicuseofIThasfollowedanevolutionfromimprovinginternalprocessesandstructuresofafirm,toimprovingtheproducts,services,andrelationshipswithitscustomers,:LookinginwardLookingoutwardLookingacross天马行空官方博客:http://t./tmxk_docin;QQ:1318241189;QQ群:175569632他谚诚沁司翟恿桶捷霍李妻菠谅养洞潦秩祟御焰赦星花痊购薪榴啦衰狈验it战略规划it战略规划StrategicUsesofInformationSystemsInternalsystemstoimproveProcessesandStructureIT-anisationsLookinginwardLookingforwardLookingacross而此拷醚温贬否艳兔外梭凯转靶殿淤则鹏拣司射锰鸿试茎监漠不劈禄稽岿it战略规划it战略规划IntroductionWhatise-business?works,,-business():Business-to-employee:-basedapplicationsinternaltoafirmBusiness-to-consumer:-basedapplicationsforafirm’scustomersBusiness-to-business:-basedapplicationsforafirm’sbusinesspartners率峡靳觉饲颤盔佣镣旦牡宠戏娇科班皆绊卓盖饲砖唱于车杨呀栏舰农牵幕it战略规划it战略规划E-eptanceofe-business:municationprotocolStandarduserinterfaceE-,,,esstothesystems,:Business-to-technologiesandprotocols,’sinternalresources,information,,suchassales,HR,operations,:Business-to-ConsumerTheE-BusinessModelRedefiningCustomerValue“Demandingon-demand”:reducesthetimeittakestorespondtocustomerrequestsConvenience:petiti