大型创意活动策划执行方案-善达公关.ppt

In the beginning was the idea
Idea 是一切的起源
Our Simple Selling Model一厢情愿的贩卖模式
Sell hard
努力卖
!
To a deeply
grateful client
给一个非常
激赏你的客户
The Frequent Result 常有的结果
The Client
savages
客户"杀人鲸"
Us and
the idea
撕裂我们
和idea
Simplistic
简易
and
但
Risky
高风险
Model
Act
行动
Sell
贩卖
Selling
Selling
If the idea isn‘t bought, we have all wasted our time如果idea没卖掉, 我们都浪费了时间
IS WEL2 - 7/96
Five
Step
Model
Act
Adopt
Present
Prepare
Plan
FOUR BASIC QUESTIONS
What question are we addressing?
What is our main message in answer to the question?
What are we trying to do?
Inform?
Persuade?
Reassure?
Inspire?
Entertain?
What do we want the target audience to do as a result?
Act
Adopt
Present
Prepare
Plan
Structure
the
communication
Define the
target audience
Determine the objectives