商务英语阅读C11.ppt

Chapter 11 Advertising
Chapter 11 Advertising
Lead-in
What is the intention of advertising?
Chapter 11 Advertising
Advertising is a form munication for
marketing and used to encourage or persuade
an audience (viewers, readers or listeners;
sometimes a specific group) to continue or take
some new action
Chapter 11 Advertising
Different types of advertising
Print advertising Outdoor advertising
Chapter 11 Advertising
Broadcast advertising
Chapter 11 Advertising
Text A Advertising and its roles
Chapter 11 Advertising
P1. The definition of advertising and the
content of advertising
Chapter 11 Advertising
via prep. using a particular person, machine
etc to send something
. can send him a note via the internal mail
system. 我可以通过内部通讯系统给他发个通知.
Chapter 11 Advertising
P2. The differences mercial
and mercial advertisers
Chapter 11 Advertising
consumption n. using up of food, energy,
resources, etc (食物﹑能量﹑资源等的)消耗
. Gas and oil consumption always increases
in cold weather