三星竞争对手分析.ppt

CONFIDENTIAL
Mobile petitor Analysis: Nokia
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C O N S U L T I N G
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OVERVIEW PETITOR ANALYSIS FRAMEWORK
1. Background information
Location
Registered capital
Managementteam
Equitystructure
Starting year
Number of employees
Era analysis
4. Value chain strategy
5. Organization and ownership
6. Financial performance
Focus on
Marketing, advertising and promotion
Distribution (channel and sales force)
Organization structure
Ownership structure
Sales
Profit
2. Strategy
3. Product/market
Mission
Vision
Corporate strategy
Market position
Key product offerings
Key customers
Value proposition
Geographic focus
Pricing
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KEY ISSUES TO PROBE - NOKIA
Strategy
Product/market
Value chain
strategy
Organization &
ownership
Financial
performance
How does Nokia position itself now and in 2005?
What are Nokia’s product and value delivery system strategies that differentiate itself from petitors?
How does its current market position help achieve its goal?
What is Nokia’s key product offerings and how does Nokia differentiate its products from petitors’?
What customer segments is Nokia targeting at?
In which geographic areas is Nokia strong or weak?
How does Nokia’s product development meet customer requirement?
How do Nokia’s distribution channels differ from petitors’?
Why does Nokia launch exclusive specialist shops?
How does Nokia provide customer services