企业核心竞争力毕业设计(论文).doc

摘要
随着我国加入WTO和世界经济一体化趋势的加快,中小企业面临着国内外更加激烈的竞争。中小企业若要长久发展、拥有绝对竞争优势,有无核心竞争力以及核心竞争力的强弱成为了关键因素。 
这篇论文以中小企业核心竞争力作为研究内容,在查阅大量文献的基础上,广泛地收集国内外培育中小企业核心竞争力方面的成功经验。在论文写作中,以核心竞争力理论为基础,结合我国中小企业核心竞争力的现状和培育核心竞争力中存在的主要问题,对我国中小企业的核心竞争力的培育进行了规划,以使中小企业具备适应激烈竞争的生存、发展能力。 
论文共分为五部分。论文首先阐述了中小企业的界定标准、核心竞争力的内涵及特征,培育核心竞争力的原则,为论文的研究打下了良好的理论基础。其次,对培育中小企业核心竞争力中存在的诸如缺乏战略规划、技术创新能力较差、品牌构建能力差等问题进行剖析,使得培育中小企业核心竞争力中重点应解决的问题凸显。再次,通过对前文所分析的问题提出改进方案,从而为培育中小企业核心竞争力提供了理论依据。最后进行总结。 
关键词:中小企业;核心竞争力;策略 
Abstract
With China's accession to the WTO and the world economic integration trend up, and small and medium-sized enterprises are faced with more petition at home and abroad. Small and medium-sized enterprises to long-term development, if have petitive advantage, and presence of petitiveness and the strength of the petitive ability e the key factors.
This paper to small and medium-sized enterprise petitive ability as the research content, in of documental materials, widely collects the domestic and foreign growth of smes petence of ess. In writing papers, based on the theory of the petence, bining with China's small and medium-sized enterprise petitive situation and cultivate the petitive ability are the main, to small and medium-sized enterprises in China to cultivation of the petence of the planning, in order to make small and medium-sized enterprise have to adapt to the petition in the survival and development of ability.
Paper is divided into five parts. Firstly expounds the definition of small and medium-sized enterprise standard, the petitiveness of the connotation and characteristics of cultivating petition principle, to the research paper laid a good theoretical basis. Second, the small and medium enterprise petitive ability to cultivate the existing in such as lack of strategic planning, the technical innovation ability is bad, the brand construction issues such as ability for analysis, and small and medium-sized enterprise petitive ability that cultivate the key problems to be solved for pr