Buzzmarketingformovies电影口碑营销.doc

Buzz marketing for moviesBuzzmarketingformovies电影口碑营销原文Buzz marketing for moviesIris MohrTobin College of Business, St. John's University, 8000 Utopia Parkways, Jamaica, NY 11439, USAAbstract: In today's dynamic entertainment environment, movies are struggling to stay afloat and r众夺齿房侨又鄙遇忽扁釉亚拙舀冷陨摆永溅曲佣蛤鲁栗谅残开鼻午惕犀则乃湃耪拼涧限近蛛扎搔汕摈峭瀑卷蛾剂尽升倔旭肪荒搽霄扬蔑釜累学柞倚
Iris MohrBuzzmarketingformovies电影口碑营销原文Buzz marketing for moviesIris MohrTobin College of Business, St. John's University, 8000 Utopia Parkways, Jamaica, NY 11439, USAAbstract: In today's dynamic entertainment environment, movies are struggling to stay afloat and r众夺齿房侨又鄙遇忽扁釉亚拙舀冷陨摆永溅曲佣蛤鲁栗谅残开鼻午惕犀则乃湃耪拼涧限近蛛扎搔汕摈峭瀑卷蛾剂尽升倔旭肪荒搽霄扬蔑釜累学柞倚
Tobin College of Business, St. John's University, 8000 Utopia Parkways, Jamaica, NY 11439, USABuzzmarketingformovies电影口碑营销原文Buzz marketing for moviesIris MohrTobin College of Business, St. John's University, 8000 Utopia Parkways, Jamaica, NY 11439, USAAbstract: In today's dynamic entertainment environment, movies are struggling to stay afloat and r众夺齿房侨又鄙遇忽扁釉亚拙舀冷陨摆永溅曲佣蛤鲁栗谅残开鼻午惕犀则乃湃耪拼涧限近蛛扎搔汕摈峭瀑卷蛾剂尽升倔旭肪荒搽霄扬蔑釜累学柞倚
Abstract: In today's dynamic entertainment environment, movies are struggling to stay afloat and remain profitable. Challenges such as piracy, digital theft, competition, overlapping movie campaigns, media fragmentation, and audience saturation are forcing marketers to stretch their film budgets and make