欧莱雅进入中国的模式
--国际市场营销
Contents
Main entry mode
How enter Chinese market
Joint venture
Wholly-owned
Export
International Strategic Alliances
Main entry mode
1996
1997
2003/2004
L’Oreal
Suzhou L’Oreal pany (cooperative business operation)
china representative office (Shanghai)
purchase MININURSE and YUE-SAI brand
To enter China
to choosing China?
The reason
Open door policy
cheaper labor costs
Potential consumer market
In Asia center
cooperative business operation?
Committed to the long-term development in this market
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