strategic planning of Geely One Acquisition case Two three Challenges four Benefits derived Current development five Future strategy Acquisition case started: end of 2008th consultation phase: Oct 10 ,2009 ess: March 18 ,2010 1 brand 9 products 3 vehicle platforms Use of core intellectual property rights Global sales and work Factories and R & D personnel Other technical support Acquisition list FROM: Brand value Technical capacity Effect of advertising Future development Benefits derived Personnel Brand Funds Operate Culture Challenges Financial statements (2011) Current development % 449, 255 cars billion SEK million SEK Fastest growing Future strategy Brand operation: Core: luxury Product development: Core: breakthrough Market expansion: Core: business, public service vehicles End
