目论视角下广告翻译.doc

10英语三班董越 20090401156
Advertisement Translation from the Perspective of the Skopos Theory
Abstract: As one of the major means of sales promotion, advertising has rated into every corner of society. Therefore, advertising translation has e more and more important. However, the traditional principles of translation can pletely adapt to the purpose of advertising translation. The paper explores the principles and strategies of advertising translation from the perspective of the skopos theory in the function theory, making advertising translation achieve the mercial purpose.
Key words: The Skopos Theory; Advertising Translation; Translation Strategies

目的论视角下的菜谱翻译
摘要:菜谱作为商家促销的重要手段之一已遍布社会各个角落。因此,菜谱翻译的重要性也显现出来了。然而传统的翻译原则已不能完全适应广告翻译的目的。本文以功能理论的翻译目的论为指导,探讨菜谱翻译的原则及策略,使广告翻译达到预期的商业目的。
关键词:目的论; 菜谱翻译; 翻译策略
Introduction
With the development of international economy integration, international trades are ing frequent. More and more foreign products appear in Chinese market, and vice versa. Therefore, what enterprises should do to promote their products and occupy their own positions in foreign countries? Advertising is a best way to solve this problem. However, concepts and ideas in advertising are often embedded in the culture in which they originate. The traditional translation requires that the translated text must be equal and faithful to
the source text, which is unable to ada