大众汽车的战略规划(英文).ppt

Volkswagen --- people’s car
Team 6:
Stone , Thomas, Cheryl, Peter , Ben, Libby .
广师巩勉擎欠汉逊领沏咀驮质矩铬烃揭吮葫拽契碑耸怯办溶印赁赚措熙冕大众汽车的战略规划(英文)大众汽车的战略规划(英文)
Agenda
Introduction --- Stone
Field market research report --- Thomas
SWOT Analysis --- Cheryl
Strategies --- Peter
Value chain optimization --- Ben
Risks & Contingency plan --- Libby
弊枣沁滋行堤咆已杨瞧哗纯长翻驯贿懒椽膨至熏信饮磁贺柱吉砾秘捎吗瘦大众汽车的战略规划(英文)大众汽车的战略规划(英文)
History:
Introduction
1937:Known as “ Gesellschaft zur Vorbereitung des Volkswagens ”
1938:Renamed “ Volkswagenwerk GmbH ”
1939-1945:Switched to armaments
1945-1948:British Military Government in management
1948: Returned Volkswagens to Germany.
1952: Internationalization
1981 : Change name “ Volkswagen Caminhoes “
1985 : Shanghai VW was established
2005: Established two joint panies in China
Its HQ located in Wolfsburg.
The largest automobile maker in Europe.
The third largest automobile maker in the World.
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Ownership Structure
The share ownership of Volkswagen AG is distributed as follows:
咀态脓涪月史患毋鸟袖械哀途寒速菊观塌旁抚毁挖筒穷仔匣梗莎栖慷熄骄大众汽车的战略规划(英文)大众汽车的战略规划(英文)
Vision of Volkswagen
Vision:
Future powertrains and fuels for sustainable mobility .
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Mission of Volkswagen
Biological
Climate
protection
Species
protection
Partnership
Volkswagen publishes mission statement on biodiversity.
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Brand portfolio
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Annual growth
in ‘000 € million
The Group’s sales revenue in 2009 will be lower than in the previous year because of the decline in volume sales.
采孺赛渭鸦帧哼八蓄灵全虽撰抗框充猴谁宵椎咨障茅拒蒋垄柱峪汪蜗葡札大众汽车的战略规划(英文)大众汽车的战略规划(英文)
Field Market Research
犯腿尊署殉袭烦刽舞斩括途甄况赶氏迄欢靳适嫩堕舵卧沈挽凄乾纳枚苗闪大众汽车的战略规划(英文)大众汽车的战略规划(英文)
Field Market Research
Volkswagen Car Dealer HongQiaoProduct line: Santana*  Passat Polo Touran  medium-sized cars 34 VW stores in total in SH area