GCSE Business Studies/What is Marketing? ] Marketing objectives Firms will use marketing in order to achieve objectives. mon objectives are: Introducing a new product, or increasing sales of an existing one. Introduce an established product to a new market segment. Change the image of a brand. Make profits. ] Orientation There are two main marketing orientations that businesses use: Market orientation involves researching what people want or need, and then researching and developing it in order to provide it to them. Product orientation involves researching a product and then persuading people to buy it. This monly used with high-tech goods, for example. Customers may not feel they need the product until after it has already been developed. ] The Marketing Plan The Marketing bines - for a given period (one year for example) and a given range of products and services - all aspects of anizations' marketing efforts into one coherent plan. It tries to blend these efforts in a synergistic fashion for maximum results. Marketing plans will vary anization anization but all have the ponents listed here. The marketing mix There are four main factors that make a customer decide to buy a product or service, these are: Product Price Promotion Place We call these factors the four Ps or the marketing mix. Marketing mix “4ps” Product The Product strategy plex. It not onl
