With the tendency of munity, how to utilize the advantage of digital media, from publishing the sports information to the deep interaction of its sports fans, till constitute the munity, hoopCHINA provide advice and suggestion on the work media. Key Words: munication;hoopCHINA;munity; 论文随机验证编号:BT427521025253 VI 目录 1 前言...................................................................................................- 3 - 选题依据...............................................- 3 - 研究意义...............................................- 4 - 2 文献综述...........................................................................................- 5 - 对体育类网站的研究......................................- 5 - 运用传播学及其他学科理论和视角研究网络社区的实践........- 7 - 对网络传播的研究.........................................................................................- 7 - 相关学科对网络社区的研究..........................................................................- 7 - 传播学视角下对网络社区的研究..................................................................- 8 - 3 研究对象与研究方法.......................................................................- 9 - 研究对象................................................- 9 - 研究方法...............................................- 10 - 个案研究法...................................................................................................- 10 - 观察法...........................................................................................................- 10 - 访谈法............................................................................................................- 10 - 文献资料法................................................................................................... - 11 - 4 分析与讨论.....................................................................................- 11 - 虎扑网的属性和概况.....................................- 11 - 虎扑网属性:垂直网站.........................................................
