电器产品市场营销策略探讨.doc

LXGYLBJ电器产品市场营销策略探讨
LXGYLBJ电器产品市场营销策略探讨
摘要
在二十一世纪美国在次贷危机的影响下,爆发了全球金融危机,全球经济特别是美国经济严重下滑,国内经济的发展也受到的了影响。在当前的这种极为不利的经济背景下,为了应对全球金融危机带来的影响,国内好多企业不得不进行了裁员,很多企业面临破产的风险。对此国家出台了一系列刺激经济的政策和措施,这些政策措施给企业的发展特别是对生产工业零部件电器产品民营企业的发展带来了前所未有的机遇。同时为了应对激烈的工业零部件电器产品销售市场的竞争,营销方式也正在发生新变革。本文结合工业零部件电器产品民营企业的产品市场营销的现状,就LX如何适应当前的市场环境进行阐述和分析,为民营企业在当前的经环境背景下做好市场营销提供建议的实施方案和操作参考。
关键词:工业零部件电器产品营销策略
LX Industry ponents Marketing Strategy
[Abstract] The global financial crisis was happened in 21st century followed by subprime crisis. the global economy was effected, specially for American economy. In order to against the global financial crisis, many panies have to cut down the number of persons employed, and pany also face the risk of bankruptcy. For this the China government issued a series of policy to stimulate economic, and all this actions provided a unprecedented opportunities for pany, specially for low-voltage electrical appliance’ sales marketing. in order to win the LV sales marketing, the skills of traditional mast be changed. Base on the situation of the low ponents sales marketing, here we give some actions and suggestions to the panies after we analysis the low-voltage sales marketing characteristics. This article can provide some directions for LV panies how to win the marking in the current economic environment.
Key words Industry ponent Marketing Strategy.
LXGYLBJ电器产品市场营销策略探讨
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